Our ability to smell is our most powerful and evocative sense, it registers impressions, stores memories, and can transport us back to memorable experiences in an instant. The key to that sense is the perfume you wear. Introducing: The Singular Society L’ensemble Eau De Parfum, six distinct scents, crafted to perfection in the highest possible quality in close collaboration with the legendary French perfumer Givaudan Paris. All scents work perfectly on their own, or as a part of a layering system.

– Creating high-quality perfume is a meticulous and intricate process that includes artisan craftsmanship and technical ability of the highest level. Partnering with our long time-partner – the world-renowned and legendary perfumer Givaudan Paris, with roots dating back 250 years to Grasse, was our obvious choice for this challenging project. We are incredibly proud and happy with the result, says Erik Zetterberg, Creative Director at Singular Society.

The Singular Society L’ensemble Eau De Parfum comprises a group of six different scents, crafted in the highest possible quality. The perfumes are all distinct scents that work brilliantly on their own. At the same time they are uniquely designed, down to the molecular level, to pair and harmonize perfectly with each other in layers, enabling endless possibilities to create unique and personal versions. Givaudan Paris, explains how the layering system works.

– Creating a layering system is the holy grail of scent-making. The art of perfume layering is a centuries-old technique that elevates fragrance to a whole new level. By layering two or more fragrances on the skin, a symphony of notes emerges, unveiling a scent that is completely unique to you. Working with the Singular Society L’ensemble Eau De Parfum has been an exceptional experience, it has been genuinely exciting to push the boundaries, introducing something truly special to both the market and the members of Singular Society.

Since high-quality perfume normally is so expensive, layering is very uncommon. However, with the Singular Society business model, buying several perfumes and offering a full range of layering-compatible scents is suddenly possible.

– Perfume, generally speaking, is the product with the highest markups in the retail industry, often exceeding 800% of its actual production cost. This is due to the challenges of achieving global success at scale, with all the complexities involved, rather than the actual manufacturing cost. But if you do it with a different approach and business model, it's possible to develop a product of the highest quality while still offering it at a fraction of the traditional cost, explains Erik Zetterberg.

The building blocks of these fragrances are exceptional ingredients, and the complex creative process is led by the hand of Givaudan’s master perfumers. The company was founded in 1768 and has been pioneering in the power of scent, creating passionate scented stories for brands everywhere ever since.

– We love the process of developing scents, because it’s philosophical, emotional and existential. Our ability to smell is the most powerful and evocative of all our major senses. When we experience a scent for the first time our brain registers the impression evoked and stores it for years, ready to bring us back to a memorable experience at a moment’s notice.